Business

Green Is The New Black: Earth Day’s Chic Economic Revolution

As Earth spins on its axis, another April 22 dawns, and with it, Earth Day 2024. A day when we celebrate our planet and the innovative strides we’re taking to ensure its wardrobe is as green as the spring foliage. My thoughts …

Continue ReadingThis entry was posted in Business, Neck of the Woods, Way of Life, Were It Within My Power on April 20, 2024 by LSomerbyCooke.

Lessons Learned From a Novice Blogger

Starting a blog can seem overwhelming and intimidating. It doesn’t have to be. Check out these lessons learned from a novice blogger.

Continue ReadingThis entry was posted in Business, The Written Word on November 21, 2022 by LSomerbyCooke.
A blue keyboard button labeled "blog" stands out among the other keys

Appreciating Appreciation

Appreciation has tremendous power. Being told you’re appreciated is one of the simplest and most uplifting things you can hear.

Continue ReadingThis entry was posted in Business, Character, Relationships, Way of Life on July 22, 2022 by LSomerbyCooke.
A blackboard with the words "well done" written in white chalk

What Constitutes Business Success?

I’ve always believed it’s important that those who have had a modicum of career success, regardless of the field, be there for the up-and-coming generation of wage earners, especially soon-to-be and recent college graduates. Providing counsel, being a reference

Continue ReadingThis entry was posted in Business, Character on October 21, 2021 by LSomerbyCooke.

To Succeed in Business, Turn to the Trooper

There is nothing tedious or lackluster about consistency and dependability. A business should do the dull things right time after time so that the extraordinary will not be required too often

Continue ReadingThis entry was posted in Business, Character, Were It Within My Power on August 18, 2021 by LSomerbyCooke.

Why Design Matters

You should see this guy work. It’s inspiring. I’m incredibly jealous of his talent. While I articulate and “connect” with words, he enduringly and quickly bonds with the mind’s eye and

Continue ReadingThis entry was posted in Business, The Written Word on July 27, 2021 by LSomerbyCooke.

Inventing Words To Make Your Point And Product

If you’ve spent any time visiting here, you know that I love words. Even made-up words. Truth be told, I wholeheartedly embrace the contrived word, the concocted declaration, the made-up phrase

Continue ReadingThis entry was posted in Business, The Written Word on June 18, 2021 by LSomerbyCooke.

Get on the Same Page with PR Firms and Creatives

A former work associate of mine called recently and told me about a PR firm that offered to do his business’ advertising creative. It turned out to be ineffective work because

Continue ReadingThis entry was posted in Business on May 25, 2021 by LSomerbyCooke.

The Importance of Branding

For those of you who don’t yet quite understand the whole concept of branding, as good a place as any to start is with how the American Marketing Association defines the word

Continue ReadingThis entry was posted in Business, Character, The Written Word, Were It Within My Power on April 19, 2021 by LSomerbyCooke.

Virtual Meeting Etiquette Rules

Regardless of location, the world is now accessible in real-time — a virtual rendezvous allows people to share information and data without being physically located together, instantly. Virtual engagement is

Continue ReadingThis entry was posted in Business, Way of Life on March 16, 2021 by LSomerbyCooke.